Facebook marketing tip: schedule updates on your fan page

Posted by SolidShops on June 04, 2012 at 02:12 PM

I know what you’re probably thinking: “scheduling facebook updates isn’t authentic”. But think about this: here at SolidShops we have composed a large list of e-commerce tips for small businesses over the past months or even years. We’d like to share all those tips with our readers, but you know how much hassle it can be to plan for sharing Facebook or even Twitter updates on a daily basis.

In such case it would be very convenient if we could simply schedule one e-commerce tip every day to be published at predictable time intervals. That way our readers would know that they would receive an e-commerce tip every day during lunch time for example, while we can focus on delivering great support and building new features.

The good news is: now you can schedule updates on Facebook without the need for an external app!

To do so, go to your Facebook page as usual and type an update. You will notice a small clock icon in the left bottom corner just like in the screenshot below:

Click on that icon to reveal scheduling options for your status update. You can select a date and time slot up to six months in the future.

What’s also cool is that you can select additional options for publishing your update to for example only people in a certain demographic or country.

Managing your scheduled posts can be done from your activity log. At the top of your Facebook page, click on “Manage” and “Use Activity Log”. There you will find all your scheduled posts which you can edit or cancel at any time.

For those of you using an external app like Tweetdeck or Hootsuite to schedule posts, keep in mind that Facebook will probably give a higher value or so called Edgerank to posts that were scheduled directly in Facebook versus posts that are coming from an external app.

Tell me, will you be using scheduled updates and if yes, what kind of posts do you think can be scheduled without breaking the authentic connection you have with your followers?